Privacy policy
This Privacy Policy describes how Parakon ("Parakon," "we," "us," or "our") collects, uses, and discloses your personal information when you use our services and is intended to provide information about how to protect it. This policy applies to all interactions with our website and other services we offer.
This Privacy Policy also includes information about your rights with respect to your personal information and how to exercise those rights.
What is the scope of this Privacy Policy?
This Privacy Policy covers our services, including:
Our websites and other digital properties that link to this Privacy Policy.
Our physical stores.
Orders we fulfill on behalf of our partners.
Our surveys and other consumer research activities.
Our promotions, sweepstakes, and contests.
Our marketing activities (including your subscription to our newsletter);
Groupe Dynamite Inc. concierge services;
Our social media accounts.
We refer to the above activities collectively as the "Services."
Our website may contain hyperlinks to services or applications, including social network sharing widgets. Although we provide these hyperlinks for your convenience, we cannot control the privacy and confidentiality practices of third-party websites. Therefore, any personal information you share through these websites is not subject to this Privacy Policy, but rather to each website's respective privacy policy. It is your responsibility to familiarize yourself with these policies to protect your personal information.
What is personal information?
Personal information is information that can directly or indirectly identify a natural person, either alone or in combination with other information. Some of the information we consider to be personal information in this Privacy Policy may not be protected by applicable laws in other jurisdictions, and you may not have the same rights as such personal information.
Your consent
By providing your personal information to Parakon, you consent to Parakon’s collection, use, disclosure and retention of your information as permitted by this Privacy Policy and the law.
1. What personal information does Parakon collect and for what purposes?
Information you provide to us. Personal information you provide to us through the Services or otherwise may include:
Your name, email address, billing and mailing addresses, and telephone number when you purchase products or services from us, contact us through Groupe Dynamite Inc. customer service, or create an online account.
The username and password you set to create an online account with us, your age, date of birth, gender, profile, photo, links to your profiles on various third-party websites (including social networks), and profile information about your interests, preferences, and information about your participation in our events, promotions, sweepstakes, contests, and surveys.
Information we exchange or that you share or post through parakon.shop customer service, our customer support team, or social media (e.g., private messages or public posts). This includes questions, feedback, or anything else you submit to us. We may record conversations, including phone conversations. When you call us, we may use machine learning tools to help us understand whether your experience was a positive one.
Research data you provide when you agree to participate in our surveys or research activities (including research communities), such as survey responses, careers, interviews, workshops, information about you or related to such research (e.g., audio); and/or video recordings related to research activities.
Payment and Transaction Data. Information required to complete an order on or through the Services (including name, credit card information, bank account number, billing and shipping information), and purchase history.
Marketing Data, such as your preferences for receiving communications about our products, services, events, promotions, newsletters, and similar messages, and details about how you engage with our communications.
Your professional qualifications and skills, education and work history, your LinkedIn profile page, personal website, Canadian work permit, immigration status, criminal record, and other information included in your resume or cover letter. This may also include diversity information you voluntarily provide.
Other information we collect that is not explicitly described here will be used as described in this Privacy Policy or as disclosed at the time of collection.
Third Party Information Sources. We may combine the personal information we receive from you with personal information obtained from other sources, such as:
Public sources such as social media platforms, publications and news sites.
Business and marketing partners, such as Marketplaces、, co-marketing partners, and event co-sponsors, including Instagram.
Data providers, such as information services and data licensors that provide demographic and other information about our users.
Users of the Services, who may purchase products or services (including gift cards) for others, share products or articles with others, refer friends, or otherwise share others’ contact information with us.
Third-party platforms, such as social media accounts (such as Facebook) that you use and choose to connect to the Services. This data may include your username, profile picture, and other information associated with your account on that third-party service, which is provided to us based on your account settings on that service.